Rorschach’s Journal
Holy Batman, that’s a lot of money!
As a film major, I know somewhat about how the movie industry works at least the creative side of it but I’ve also learned about the money behind it but after reading the short essay, it made me wonder how cunning and sly people were back then.
This essay showed me that all people think about is money. They mentioned in the essay that movie studios go after a material that already has a track record of being successful and seeing if they want to make it into a movie. This is exactly what my screenwriting professor told us. She told us that if we ever pitch to studio executives then it would be wise if we adapt something with a track record to show that it’s been successful whether it’s a comic book or a short novel.
The one thing that I didn’t know was that spending money on advertisement could be used as a tax write off. Makes sense in a way because advertising is everywhere. I also found it interesting that the studio executives used MTV as a source to promote Batman. Seeing that MTV was still new at that time makes sense. I still couldn’t believe Prince made a music video called Bat Dance. Have you seen it? If oyu haven’t then Google it right now and stop reading this sentence. Why, are you still reading?
Funny right? At least if it’s the original one. Nowadays you never know if a fan edited to his own liking but either way, it was funny. I feel that this practice is still being used but not just by studio executives. With technology in everyone’s hands, super fans create their own videos for superhero movies that haven’t even come out! Some of them are lame while others seem as a professional made it. It’s a good way for studios to have free advertisement I guess.
It’s interesting that the essay touched on the products that can be made when a superhero film comes out. When the Dark Knight movie came out, all I saw were people wearing those “Why so serious?” shirts. I admit it, I wanted one but it shows that even shirts are a powerful way to promote a movie. It seems that not only are the studios spending so much money on the film and advertisement but as well as products that consumers can wear.
Holy Batman, that’s a lot of money!
As a film major, I know somewhat about how the movie industry works at least the creative side of it but I’ve also learned about the money behind it but after reading the short essay, it made me wonder how cunning and sly people were back then.
This essay showed me that all people think about is money. They mentioned in the essay that movie studios go after a material that already has a track record of being successful and seeing if they want to make it into a movie. This is exactly what my screenwriting professor told us. She told us that if we ever pitch to studio executives then it would be wise if we adapt something with a track record to show that it’s been successful whether it’s a comic book or a short novel.
The one thing that I didn’t know was that spending money on advertisement could be used as a tax write off. Makes sense in a way because advertising is everywhere. I also found it interesting that the studio executives used MTV as a source to promote Batman. Seeing that MTV was still new at that time makes sense. I still couldn’t believe Prince made a music video called Bat Dance. Have you seen it? If oyu haven’t then Google it right now and stop reading this sentence. Why, are you still reading?
Funny right? At least if it’s the original one. Nowadays you never know if a fan edited to his own liking but either way, it was funny. I feel that this practice is still being used but not just by studio executives. With technology in everyone’s hands, super fans create their own videos for superhero movies that haven’t even come out! Some of them are lame while others seem as a professional made it. It’s a good way for studios to have free advertisement I guess.
It’s interesting that the essay touched on the products that can be made when a superhero film comes out. When the Dark Knight movie came out, all I saw were people wearing those “Why so serious?” shirts. I admit it, I wanted one but it shows that even shirts are a powerful way to promote a movie. It seems that not only are the studios spending so much money on the film and advertisement but as well as products that consumers can wear.